Local Promotions Specialist

2 days ago


Ikeja, Lagos, Nigeria Betfigo Full time

Betfigo is seeking a talented and results-driven professional to spearhead our local promotional efforts and elevate our brand visibility.

The ideal candidate will play a pivotal role in managing local advertising campaigns, including billboards, posters, and other out-of-home (OOH) media, while leveraging Demand-Side Platforms (DSP) for optimized ad delivery. This role demands creativity, precision, and a proven ability to manage impactful campaigns that resonate with target audiences.

  • Design and execute innovative local advertising strategies to drive brand awareness and engagement.
  • Manage end-to-end campaigns for billboards, posters, and other promotional channels.
  • Utilize DSP platforms to optimize ad targeting, placement, and performance.
  • Collaborate with creative teams and external vendors to ensure seamless execution of campaigns.
  • Monitor, analyse, and report on campaign performance metrics, delivering insights and recommendations.

The successful candidate will have:

  • A Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • 2-4 years of proven experience in advertising, with a focus on local promotions and digital platforms.
  • Proficiency in DSP tools and platforms.
  • A creative and analytical mindset with attention to detail.
  • In-depth knowledge of OOH advertising and local market trends.

Betfigo values teamwork, innovation, and continuous learning. We offer a dynamic work environment, opportunities for growth, and a competitive compensation package.



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