Digital Marketing Specialist

16 hours ago


Lekki, Lagos, Nigeria HR-ON-WHEELS Full time
Job Overview:
As a key member of the HR-ON-WHEELS team, you will be responsible for developing and executing innovative social media strategies that align with the brand's marketing objectives and overall business goals.

Key Responsibilities:
Create high-quality content for Instagram, Facebook, TikTok, Twitter, and other relevant platforms, showcasing the brand's unique personality and values.
Foster engagement with the brand's community by responding to comments, direct messages, and mentions in a timely and authentic manner, ensuring a positive brand image.
Monitor social media trends, campaigns, and competitor activity to stay ahead of the curve and ensure the brand remains relevant in the market.
Analyze campaign performance, audience growth, and engagement metrics using social media analytics tools to inform strategy adjustments.
Collaborate with the creative team to ensure content is visually aligned with the brand identity and resonates with the target audience.
Create social media calendars to plan and schedule content across all platforms, maximizing reach and impact.

Requirements:
Bachelor's degree in Marketing, Communications, Fashion, or a related field, demonstrating a solid understanding of social media principles and best practices.
1-2 years of proven experience in social media management or strategy, preferably in the fashion or lifestyle industry, showcasing expertise in creating engaging content and fostering online communities.
Strong knowledge of social media platforms and their respective best practices, as well as excellent written and verbal communication skills, allowing for compelling content creation.
Familiarity with social media analytics tools, such as Instagram Insights and Facebook Analytics, to track performance and adjust strategies accordingly.
A creative thinker able to develop fresh and engaging ideas for social content, staying up-to-date with the latest industry trends and features.
A strong understanding of the target audience in the women's wear market, enabling informed content creation and strategic decision-making.

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