Strategic Brand Leadership Specialist

17 hours ago


Lekki, Lagos, Nigeria O&P Solicitors Full time
Job Overview

We are seeking an experienced Brand Communication Manager to lead our brand's communication strategy and enhance our public image.

Responsibilities:
  • Marketing Strategy Development and Execution:
    • Design and implement result-oriented marketing campaigns that align with TTDALKS premium brand positioning and target audience.
    • Leverage digital and traditional marketing channels to increase brand awareness and drive customer engagement.
    • Monitor and analyze marketing metrics to assess the effectiveness of campaigns and adjust strategies as necessary.
  • Brand Communication:
    • Craft and deliver compelling messaging that reflects the values and identity of TTDALK Premium Leather.
    • Oversee the creation of promotional materials, social media content, and advertising campaigns to ensure consistency in branding.
    • Act as the brand's voice in communicating with the media, influencers, and other stakeholders.
  • Sales Conversion and Customer Engagement:
    • Develop strategies to convert marketing efforts into measurable sales.
    • Interface directly with customers, understanding their preferences and providing tailored recommendations to enhance their experience.
    • Foster long-term relationships with customers, creating opportunities for upselling and cross-selling.
  • Market Research and Competitor Analysis:
    • Conduct in-depth market research to identify trends, customer preferences, and new opportunities.
    • Analyze competitors' marketing efforts and recommend strategies to maintain TTDALK competitive edge.
  • Collaboration and Leadership:
    • Work closely with the sales team to ensure alignment between marketing efforts and sales goals.
    • Lead and inspire the marketing team, if applicable, to achieve both short-term and long-term objectives.

  • Brand Advocate

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