Sales Head

2 days ago

Lagos, Lagos, Nigeria Free Job Work Full time

Job Title: Sales Head (Baking Products)

Location: Lagos (Willing to travel)

Our client, a major player in manufacturing and sales of baking products is willing to hire a strategic sales head with experience in B2B and B2C sales.

Strategic & Operational Leadership

  • Develop sales strategies and plans in consultation with the General Manager to drive business growth and profitability.
  • Ensure effective implementation of sales SOPs, pricing policies, and operational guidelines.
  • Monitor project pipelines, identify new business opportunities, and report regularly to senior leadership (FRT/ART).
  • Prepare and manage sales budgets, oversee P&L of the Quick Bake product group, and ensure profitability growth.

Sales Execution & Performance Management

  • Achieve sales targets for assigned products, regions, and key accounts through effective planning and team management.
  • Conduct regular market visits to drive sales, support project development, and manage customer trials with technical teams.
  • Handle customer grievances and ensure timely resolution with cross-functional collaboration.
  • Monitor competitor activity, identify market threats, and suggest responsive strategies.

Customer & Key Account Management

  • Build and maintain strong customer relationships across the value chain.
  • Sustain existing customer base and expand brand presence through networking and stakeholder engagement.
  • Actively manage Key Accounts, ensuring satisfaction and identifying new opportunities via detailed profiling and support.
  • Organize seminars, workshops, and business meets to strengthen customer intimacy and loyalty.

Team Leadership & Development

  • Lead and mentor a team of 5–6 sales professionals.
  • Set individual KPIs, provide coaching and performance feedback, and ensure proper training and succession planning.
  • Drive team performance through motivation and a results-oriented culture.

Reporting & Compliance

  • Prepare and submit reports such as CVR, CVI, CPR, and MUR accurately and timely.
  • Ensure compliance with all company policies, business ethics, and code of conduct.

Job Requirements:

  1. Minimum of
    15 years B2B sales experience
    ; prior experience in
    wheat, flour, or bakery
    industry is a strong advantage.
  2. Some B2C and brand management experience is required.
  3. Proven leadership experience managing a team and driving sales performance.
  4. Strong understanding of the Nigerian/West African market with willingness for
    extensive travel
    across the region.
  5. Ability to relocate or be posted anywhere in Nigeria/West Africa as per business needs.
  6. Excellent communication, negotiation, and analytical skills.

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