National Sales Manager
7 days ago
Job Objectives:
- Develop and implement sales strategies to achieve business objectives, ensuring consistency with the company's overall strategy.
- Direct and manage the wholesale business, including operations and sales teams.
- Plan and execute sales programs to meet revenue and expense targets.
- Drive the growth of company-owned retail business outlets through strategic planning and team management.
Duties & Responsibilities:
- Lead and manage sales teams, including sales managers and other sales personnel.
- Assign territories and accounts to sales teams.
- Resolve customer problems and negotiate with key customers.
- Manage the work of the Head of Retail Operations, Head of Innovation/E-commerce, and other team members.
- Develop and implement strategies to increase sales revenue through retail, wholesale, innovation, and e-commerce channels.
- Drive the adoption of analytics in e-commerce and retail business.
- Use data and market intelligence to forecast sales and set performance goals.
- Work with marketing to implement in-bound marketing activities to increase retail traffic and sales.
- Oversee the e-commerce front and back-end operations.
- Manage the sales P&L or contribution margin.
- Recruit, train, and develop sales unit managers and team members.
- Assign and re-assign retail outlet managers to ensure the best performers handle strategic outlets.
- Implement a talent management pipeline system to support skills headcount and turnover patterns.
- Instill a sales and service culture across all outlets and sales business units.
Minimum Education Qualifications:
- Masters Degree.
Required Experience:
- 10+ years of progressive sales experience, with at least 3 years in sales management.
- Retail chain management experience, preferably in FMCG, CPG, cosmetics, or health and personal care industries.
- E-commerce experience, including operational management.
- Indirect sales and channel sales management experience, especially in FMCG businesses.
- Experience with route-to-market for wholesale and retail operations.
- Experience with salesforce automation or CRM.
Required Competencies:
- Problem-solving and analysis.
- Customer focus.
- Performance management.
- Business acumen.
- Strategic thinking.
- Results-driven.
- Initiative.
- Leadership.
- Customer focus.
- Technical capacity.
- Organizational skills.
- Teamwork orientation.
- Communication proficiency.
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