Business Development Manager
2 days ago
Company Overview:
Sigma Consulting Group is a leading micro-lending financial institution dedicated to providing innovative solutions for individuals and businesses.
We are seeking an experienced Business Development Manager to join our team in Lekki, Lagos. The successful candidate will spearhead marketing efforts to increase brand visibility, attract borrowers, and support the growth of our loan portfolio.
Job Description:
Main Responsibilities
- Design and implement effective marketing strategies to promote micro-lending products and services.
- Conduct thorough market research to identify trends, opportunities, and competitive landscapes in the microfinance sector.
- Create and manage marketing campaigns across multiple platforms, including digital, social media, and traditional media.
- Build and nurture relationships with clients, partners, and key stakeholders to strengthen brand loyalty.
- Collaborate closely with sales teams to align marketing initiatives with business objectives, ensuring seamless customer engagement.
- Track and analyze the effectiveness of marketing efforts, providing insights and recommendations for optimization.
- Stay up to date with industry developments, competitor activities, and regulatory shifts to adapt marketing strategies as needed.
- Contribute to the creation of marketing collateral such as brochures, promotional materials, and presentations.
- Represent the company at industry events, conferences, and networking opportunities to elevate brand presence.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- At least 4 years of experience in a marketing role, preferably within the financial or microfinance sector.
- Strong understanding of micro-lending products and the financial services landscape.
Benefits
- A competitive salary of 350,000 per annum.
- Ongoing training and development opportunities to enhance your skills and knowledge.
- A dynamic and supportive work environment that fosters collaboration and innovation.
How to Apply
Interested and qualified candidates should submit their CVs to ensure consideration for this exciting opportunity.
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